It takes around half a second for a person to form a first impression of anyone. That’s the same for websites.
When a viewer opens a website, the design of the website is what instantly influences the reaction and perception of your viewer.
In fact, a study found that users highly rated websites which looked more appealing than those which didn’t, regardless of how the performance was.
However astonishing as it may sound, visual design really matters the most. It makes all the difference in the sense that it can get you the online success you are looking for.
Consider web design as an entangled web, which interconnects and influences user’s experience (UX), online visibility and business sales.
Even your site’s SEO performance directly depends on the impact of the web design!
Astonishing, isn’t it?
Now you might be wondering what UI/UX design has got to do with SEO.
Truth be told, search engines are more evolved than ever. Their algorithms are much smarter and they collect, analyze in-depth data of your site for SEO; considering on-page SEO & off-page SEO factors and determine how your site will rank on search engine result pages.
That means factors like bounce rate, conversion rates, internal linking, time spent on your website, all play an influential role in the outcome of that result. And since that completely depends on your user’s journey and their likeability of the website, which would determine if they stay or don’t. Thus affecting user engagement metrics in your favor or maybe not- considering how you play it out.
That’s why SEO & a great UX design is integral to success.
If you’re looking to optimize your webpage for better SEO, this piece is just for you. Let us see how you can improve user experience & SEO of your website.
The amount of mobile users in the world are on a continuous rise. Currently, there are more than 3.5 billion smartphone users and that figure is only bound to increase sooner than later.
More and more people access the web from their mobile devices. So, having a mobile-friendly website is important.
You might be wondering how it effects your SEO score.
Well, since most people nowadays use Google search from their mobile devices to make a query, Google uses the mobile-version of the website content for indexing, rather than the desktop version.
Thus, if your site isn’t mobile-friendly, your ranking is likely to be drastically affected.
More so, since people are quick to snap on sites that don’t offer a seamless experience throughout all devices, making it optimized for all devices is also important. You’ll need a great UI/UX design for that.
2. Loading Speed
Speed plays an important role not only influencing the user’s experience but even has an important role to play for SEO. No matter how great the visual design is, it won’t matter if the site isn’t quick to load.
Naturally, people don’t like waiting a lot. More likely waiting for long time for the site to finish loading. If your audience exits the site before the page load, it still adversely affects your bounce rate!
Since Google has also made loading time an essential factor for conversion rate optimization, sites that don’t load fast are likely to be ranked down the order.
But if you want a SEO friendly website, it’s not that tough to achieve it.
To begin with, you can start website optimization with images. Those which aren’t optimized are one of the main reasons for having slow load times.
You might need to bring on-board specialties from a well-known web design & development company who can simply provide quick solutions to all your site problems.
Typography is another element, whose influence on the audience cannot be underestimated.
The main reason people surf through the web is to feed on the content or finding relevant information they are looking for.
That’s why content is so important.
More so, maintaining the consistency throughout to give it a more professional & aesthetic look. Conveying intent and emotion of your business is easily achievable with the help of the right font type and font size.
If you play your cards right, then your website will convey exactly the emotions you plan to instil in your viewers. Using the right type of typography, you can make your content more attractive and impact the readability of your site which curates to a better user experience.
Some quick things to keep in mind:
- Proper alignment is necessary
- Text size matters
- Use less typeface but choose the best
- Right appropriate content
A great website design company can help you guide and provide you with responsive web design solutions that will help you enhance your user experience and thus improve your overall SEO score.
4. Better Navigation
A crucial aspect of user experience design web is navigation.
When the user lands on your site, navigation links help direct your visitors to explore the content of the site. If your visitors have a difficult time searching for what they need, they might get confused or feel frustrated and ultimately decide to leave.
You don’t want that to happen!
That’s why organizing your navigation menu into specific and proper categories and subcategories so that users can easily find what they need is a crucial aspect of user experience design.
Not only this, but to yield maximum benefits of SEO in web design, you can even optimize your content keywords.
5. Color Combinations
There’s whole psychology on how colours drastically can affect the way people perceive a brand. Different shades of colour bring alive different emotions in a person. Combining the right shades of colours can convey or set the right mood for the audience.
In the End
Visuals matter the most. You should be thinking of having happy customers on your site. That should be the goal and only that should influence the design decisions you make. But take it from the pros, when it comes to user experience & SEO, you would want to invest as much as you can in an intuitive and engaging SEO-friendly UI/UX design. Ultimately that’s what’s going to be the catalyst to taking your business to new heights and achieve great success for you.
If you are unsure of how to proceed or have an idea, to begin with from scratch, you would want to work with an experienced web design & Development agency who have years of proven experience working their magic for their clients. Lucky day, that’s us!