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Have you ever engaged with a custom service chatbot while shopping online through your mobile application? Or perhaps, you’ve received a product recommendation that exactly matches your style? That’s just a few examples of how artificial intelligence is changing the e-commerce landscape and mobile applications are the forefront of it. With 2.64 billion people shopping online in 2024, not having a presence in digital marketplace means your business is catching up. But, with AI technologies leveraging industries, just having an e-commerce mobile app is not enough, it should have AI imbibed in it. Let’s explore how AI is transforming your online shopping experience and how a mobile app development agency can help your business achieve AI capabilities.
AI Powered E-Commerce Experience
Below are some of the powerful ways in which AI can improve e-commerce mobile apps.
Personalisation:
Remember those hours you spend scrolling to find something interesting, but ended up buying the same black t-shirt? Yes, us too. But AI is here to change the way you shop online. Just like Netflix gives you suggestions on what to watch next, AI is personalising your shopping experience. Ever scrolled down while shopping through Amazon and saw the section ‘You might also like’ and ‘Based on your recent views’? These are not just random recommendations, that is AI trying to study your buying behaviour.
These AI-powered systems study what you love, what you hate and even what you didn’t even know you wanted. As a result, you are discovering clothes that is making you go, “Where has this been my entire life!” And that’s just the tip of the iceberg, AI is great when it comes to recommendations, but that’s not all, with its predictive capabilities it would be able to help customers buy the things even before they know it. Yes! That is the kind of personalisation we are talking about. And your business can achieve that too by partnering with a mobile app development company.
Enhanced Search Functionality
Many users often stay away from e-commerce mobile applications that doesn’t show suitable information. This is because the search results are often too broad or narrow. But with AI algorithms, this issue will be eliminated. When E-commerce mobile apps integrate AI algorithms in their search functionality, it adds precision and ease to your results. Voice search, image recognition and natural language processing are a few of the ways in which AI boosts your search results, making it sharper, smarter and intuitive.
Apps like Pinterest and Google Lens are paving the way forward for such smart and intuitive searches where users can search based on an image and shop. Voice search on the other hand uses natural language processing application to understand your query and give you the desired results. However, for e-commerce businesses, to integrate such features on their own is a no brainer. Teaming up with a mobile app development company can help them achieve this objective along with a seamless, stand out user experience at the same time.
Customer Support and Chatbots
Customers today demand instant responses and solutions. With their short interest span, if a business is not able to meet their expectations, they might leave the app too. That can be a business killer for your mobile app! AI is saving the day here. AI chatbots are replacing the role of a human chatbot in this scenario. With AI chatbots in place, customers can get quick answers to their queries and can be navigated on the desired page. With AI in place, businesses get 24/7 support and handling a wide range of customer queries.
Well, if you think the role of AI chatbots is just providing customers with support, you need to expand your vision. AI chatbots can act as your sales agents too. They can cross-sell products to customers by understanding their buying history. Furthermore, their capabilities involve suggesting products to customers and even assist them in completing transactions. However, developing such a sophisticated chatbot can be a tricky task. You can hire an app developer from Communication Crafts, who can handle such complex development processes on your behalf.
Data Analytics and Insights
E-commerce giants collect terabytes of customer data every day. But what’s the use of this data if they can’t improve their business processes and gain competitive edge. AI brings that capability for your business. AI is more powerful than just giving customer recommendations and improved search results. It is a tool that can offer you deep insights into customer behaviour and market trends.
For instance, when you put AI into use for such cases, with the help of predictive analysis, you can anticipate customer needs and preferences. This helps businesses to gain insights into future product demands and stock their inventory, accordingly, giving them a competitive edge. But, to gain such competitive edge, the mobile app needs to be developed with cutting-edge tech. Partnering with an offshore mobile app development company can give e-commerce businesses the edge they are looking with global talent at their disposal.
VR and AR
We are living in a world where AI is bringing the shopping store to your doorstep. With technologies like Augmented Reality (AR) and Virtual Reality (VR) into play, it is no more a dream but a reality. Earlier what used to be a cumbersome process for customers to purchase a product and then undergo the return process in case of any issue is eliminated. Customers can sit at their homes and with the help of such technologies do pre-trials of products before buying them.
Brands like Lenskart have already introduced such features in their mobile apps. Their 3D try-on feature for glasses lets you try them before you buy them. Next, IKEA’s AR app allows customers to visualise how the furniture will look and fit in a particular space. All these features dramatically improve the customer’s buying experience on the app wanting them to return again. But adding these features to your mobile app requires expertise. And that shoe can only be filled by a mobile app development agency.
Conclusion:
As the e-commerce competition gets more fiercer, adopting AI will be a requirement and not an option for businesses. With its plethora of benefits for e-commerce companies and customers both, businesses would need to incorporate AI into their offerings. And as AI technologies get more sophisticated, the possibilities to integrate them become endless.
But, to integrate AI into your mobile app would require you to collaborate with a skilled mobile app development agency. With the right expertise you will be able to harness the full potential of AI and take your business forward. At Communication Crafts, we have been in your shoes and partnering with us means you are in good hands. Don’t hesitate to reach out to us and exploit our expertise!
